At The IMPACT Marketing Group, our team of research consultants will work with you to design a custom research approach that will address all of your objectives.  Through the use of conventional or innovative methodologies, our Group delivers easy to interpret actionable results that will empower you to make data-driven decisions that will impact your business.  

Our Services:

Advertisement testing

Awareness, tracking & usage

Brand image and awareness measurement

Brand loyalty testing

Concept testing

Corporate image and awareness measurement

Pricing strategy

Segmentation analysis

Tracking studies

Internet

Physician & Patient Panels

Telephone

Focus groups (In-person & Online)

In-depth interviews

CATI/CAPI

Field interviews

Intercepts