Borne out of the research industry’s need for reliable medical data collection, The IMPACT Marketing Group first opened its doors in 1981.

In an era before e-mail blasts and respondent panels, The Group built relationships with the medical community the old fashioned way: one healthcare professional at a time. The base of willing healthcare participants grew and many full-service research companies took notice. Being solely focused on research in the healthcare field allowed IMPACT Marketing to understand not only the daily nuances of medical research projects but also the psychology of effectively reaching elusive healthcare professionals.

As the Internet revolution transformed the landscape of market research, The IMPACT Marketing Group embraced the ever-changing landscape and began blending the history, experience, and relationships built over a quarter century with the effectiveness and efficiency of modern web applications. Today, The IMPACT Marketing Group employs state-of-the art technology and streamlined processes to build and field Internet surveys, recruit healthcare professionals, and offer real-time reporting and data analysis tools to clients. Through experience, reputation and technical skill, The IMPACT Marketing Group has become the “go-to” data collection agency for many large and small full-service research companies as well as the healthcare industry at large.